This Black Friday, Get the Kids What They Really Want — for Less: Squishmallows, Lego Sets, Barbies, and More

We all love getting Black Friday deals on TVs and other big-ticket gadgets, but there’s just something infinitely more fun about browsing the toy aisle.

We’ve found tons of toys on sale at Amazon right now — from can’t-miss icons, like Lego, Barbie, and Fisher-Price, to more recent best-sellers, like Squishmallows and Magna-Tiles, it seems like every toy your kids could want is marked down. Keep reading for the best Black Friday toy deals at Amazon, sorted into categories to help you find what most excites the little ones on your list.

Best Toy Deals Overall

Our favorite deals overall were pulled from all the categories we’ve got throughout this list. They include the iconic Barbie DreamHouse, a stocking stuffer-size bouquet of Lego flowers, a mystery triplet of adorable Squishmallows, and a version of the beloved Clue board game with a neat special feature.

Below, we’ve broken our picks into small lists, including the best Lego deals, Barbie deals, board game deals, and more general toy recommendations based on the age of the giftee — shop now because many of these items are bound to sell out.

Best Lego Deals

We used to buy my 6-year-old son toys of all sorts at the holidays, only to watch many of them collect dust. This year, he told us he only wants Legos (oh, and this massive dart gun he promises will not be used to shoot our pets). Thankfully, there are a bunch of great Lego deals at Amazon.

Lego Sunflowers

Our office at home is full of Lego flowers that my son has built for my wife in the past few years. These sets are pretty easy for kids of all ages to handle and end up making lovely decorations. This 191-piece kit leaves you with two bright yellow sunflowers that are 9.5 inches tall.

Lego Star Wars: The Phantom Menace Mos Espa Podrace Diorama 

The Lego Star Wars line is celebrating 25 years and just added a few new sets aimed at collectors. This impressive 718-piece scene from Star Wars: The Phantom Menace shows Anakin Skywalker trying to pass Sebulba during the movie’s intense podracing sequence.

Lego Creator 3-in-1 Forest Animals

The only bad thing about Legos is that once you’ve built a set, you’re kind of done with it. The best-selling Lego Creator sets remedy this by giving you three unique builds with a single set of bricks. This 667-piece kit can be built as a lifelike fox, squirrel, or owl.

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Best Barbie Deals

Even 65 years after her debut, Barbie is still a top-seller that never disappoints as a holiday gift. Whether you want the newest Barbie dolls, a feature-loaded Barbie car, or any of the countless other accessories that carry her name, check out these deals.

Barbie DreamHouse

Barbie DreamHouse is still one of the most awe-inspiring toys on the market, more than six decades after its first edition. The latest model has over 75 pieces, including a ton of furniture and the iconic three-story twisty slide that leads to Barbie’s pool.

Barbie Signature 2024 Holiday Doll

Mattel’s annual holiday Barbie is an item collector’s look forward to every Christmas. This time, she’s decked out in a sparkling one-shoulder gown that’s as festive as it is stunning.

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Best Board Game Deals

Amazon has so many board games on sale right now, making it the best time to add something to your game night rotation. From family classics like Scattergories and Connect 4 to grown-up favorites like Catan and Ticket to Ride, here are the deals to grab.

Clue Board Game with Card-Revealing Mirror

You can only get this edition of Hasbro’s timeless Clue board game at Amazon — and it has a killer feature (pun intended). Instead of stuffing the three cards that reveal the mystery into a flimsy envelope, you slide them into an ornate standing mirror that reveals them when the time comes.

Wicked Monopoly

If the Wicked movie has left your kids fully obsessed with the Land of Oz, this new edition of Monopoly is a must. Tokens include Elphaba’s hat, broom, and bottle, along with Glinda’s crown and trunks, while Munchkin homes and emerald castles replace the houses and hotels. It’s so loaded with whimsy that the dice are even green.

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Best Toy Deals for Babies and Toddlers

Eye-popping colors, soothing sounds, and movement are prioritized in the best gifts for babies and toddlers. A few of our favorite deals on toys for the littlest ones on your list include this Fisher-Price record player and this Peppa Pig cruise ship.

Peppa Pig Cruise Ship Multilevel Playset

Peppa Pig is still delighting preschoolers and their tired parents. This cruise ship playset stands 15 inches tall and has two decks for Peppa, Rohan Rhino, and Captain Otter to roam and play across. One person called it “truly a gem in our toy collection.”

Fisher-Price Rockin’ Record Player

As a huge vinyl nerd, I’m so bummed this toy wasn’t around when my son was a toddler. This adorable Fisher-Price record player plays 20 different songs from five little discs that remind me of Taylor Swift’s color variants. It even has a tiny display stand to hold the records upright.

Little Tikes 3-Foot Trampoline

Let your little one burn off some of their energy in a safe way with the classic Little Tikes trampoline. It’s suitable for kids ages 3 to 6 and has a sturdy handlebar that keeps them from falling over while they bounce.

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Best Toy Deals for Kids

When you think about your favorite holiday gifts from the past, chances are that many of them came from the age range between preschool and middle school. The toys you’ll find here, like a Kinetic Sand Box, may be cherished by kids for years to come.

MGA Pixel Petz Corgi

I’m old enough to remember getting a Tamagotchi for Christmas when they were the hottest new toy. MGA Pixel Petz are like a more expressive version of that and give your little one a friend to feed, groom, and play with using the built-in mini games.

Marvel Spider-Man Real Webs Ultimate Web Blaster

Instead of shooting what was essentially Silly String like the older models, this new Spider-Man Web Blaster uses a fluid that creates more realistic-looking webs. In addition to one pouch of Real Webs fluid, it comes with a refillable water pouch for endless blasts.

Zen Laboratory Jumbo Slime Kit

This kit has 50 different slime supplies in the box, including 18 vibrant colors of slime, 12 tubes of glitter in different colors, and a bunch of other mix-ins. There’s even some glow-in-the-dark powder thrown in.

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Best Toy Deals for Tweens and Teens

While many teens just want cash and gift cards at the holidays, there are still plenty of presents you can wow them with. Here are a few from Sony, National Geographic, and more, ranging from stocking stuffers to showstoppers.

Squad Hero Rechargeable Laser Tag Set

This impressive laser tag set will let the kiddos turn your house into the ultimate battlefield. It has laser guns and vests for four players, with contact zones on the chest, back, and gun for maximum action. The best part is that all the pieces are rechargeable, which will majorly cut your battery budget.

National Geographic 75-Piece Magnetic Marble Run 

Marble runs have been a hot-seller for the past few years, and this set from National Geographic has a unique magnetic twist. This lets kids test out their engineering skills on the front of the refrigerator or any other magnetic surface to build any elaborate runs they can imagine.

More Toy Deals for Tweens and Teens

If you need more gift ideas, dig into countless more Amazon Black Friday deals before prices go back to normal.

Lego Classic Medium Brick Box

Lego Christmas Tree

Magna-Tiles 32-Piece Building Set

Barbie Roller Skates

Ticket to Ride

Bluey Garbage Truck with Figures

Crayola Ultimate Light Board Electric Drawing Tablet

National Geographic Earth Science Kit

Clint Davis has been covering online shopping and reviewing products for over seven years. His favorite toys growing up were The Incredible Crash Dummies and his Jurassic Park play set. He now spends as much time as possible playing with his son, who is obsessed with Legos.