Amazon Is Ringing in the New Year with Exclusive Discounts for Prime Members — Here Are the 25 Best Deals

Amazon is kicking off 2025 with an assortment of stellar sales to shop on New Years Day — but only Amazon Prime members can access these hidden deals.

The Just for Prime hub is an under-the-radar section full of discounts that are exclusive to Prime members. We rounded up the 25 best deals to shop in 2025, which include space heaters, sweaters, and boots for winter, as well as year-round essentials like nonstick cookware and nifty cleaning gadgets. Read on to see our top picks from every department, starting at $10.

Best New Year’s Amazon Prime Deals Overall

Best-Seller: Aikoper Electric Space Heater, $23 (orig. $40)
Customer-Loved: Coslus Water Flosser, $30 (orig. $40)
Iwoly Cordless Stick Vacuum Cleaner, $70 (orig. $100)
HexClad Hybrid Nonstick Frying Pan, $100 (orig. $109)
Winter Essential: State Cashmere Crewneck Sweater, $108 (orig. $120)
Bedsure Down Alternative Bed Pillows, $22 (orig. $40)
Dream Pairs Waterproof Winter Snow Boots, $50 (orig. $53)
Under-$15 Favorite: Qinlianf Surge Protector, $10 (orig. $13)
Heathyoga Fleece-Lined Leggings, $25 (orig. $30)
Vewior Large Room Air Purifier, $30 with coupon (orig. $80)

Amazon Prime members can save on so many gems, including favorites from top brands like HexClad, Bedsure, and Dream Pairs. You can pick up a head-to-toe winter outfit for less with these functional snow boots, these toasty fleece-lined leggings, and this crewneck sweater that’s made from 100 percent cashmere.

Or grab this compact space heater to swiftly heat up drafty spaces without cranking up your household heating system. More than 40,000 Amazon shoppers already bought the space heater this month, so act fast to snag it while it’s under $30.

Aikoper Electric Space Heater

Amazon

Best New Year’s Amazon Prime Home and Kitchen Deals

We spotted even more Prime member-only deals in the home department. Swap out old bedding with this soft cotton bed sheets set with an impressive thread count of 400, along with this electric heated blanket to help you feel extra cozy. You can also save on kitchen essentials like this stainless steel pan that’s great for searing, sautéing, and frying, plus this 13-piece knife set that comes with a variety of useful blades.

California Design Den Cotton Bed Sheets

Amazon

Best New Year’s Amazon Prime Fashion and Beauty Deals

There’s no shortage of fashion and beauty deals for subscribers, either. We spotted winter fashion favorites like a classic cable knit sweater to throw into your everyday rotation, along with these popular flared leggings to elevate your loungewear lineup.

As for beauty, Amazon Prime members can score impressive discounts on handy tools, including a five-speed electric toothbrush and a newer model of an at-home laser hair removal device that PEOPLE Shopping editors raved about.