7-Eleven Is Giving Away Free Slurpees on Jan. 31: ‘The Ultimate Pick Me Up’

It might not be July, but 7-Eleven is gifting customers a free sweet treat.

The convenience store chain announced that on Friday, Jan. 31, customers can enjoy a free small Slurpee of their choice.

While 7-Eleven typically offers the incentive on its namesake date, July 11, it announced in a press release shared with PEOPLE on Thursday, Jan. 30, that customers can enjoy the free refreshment a few months early to “celebrate” the end of January.

“Because let’s face it, everyone could use a refreshing pick-me-up after a long winter month,” the company said. It cited an American Psychiatric Association study that found 41% of Americans experience a mood decline in cooler months.

7-Eleven said it’s offering free Slurpees to help customers beat the “winter gloom” and enjoy “the ultimate sweet treat to usher in new vibes.”

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“We know that every year, the long days of January can feel like the month will never come to an end – and this year has been no different,” Dennis Phelps, Senior Vice President, Merchandising (Vault & Proprietary Beverages), said.

“We’re giving our customers a sweet and refreshing surprise because whether you’re in the mood to grab a Slurpee drink or another fan-favorite product, 7-Eleven is here to help add a little joy to everyone’s day and shift your vibe for the rest of the year,” Phelps added.

The offer, limited to one per customer, is only valid on Jan. 31 at participating 7-Eleven, Speedway and Stripes stores nationwide.