The Best New Beauty Products of 2024

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When it comes to goals for the year, some people like to focus on physical fitness, while others set professional goals. Us? We like to keep our intentions beauty-related. At the top of our list are things like “uncover as many new brands as possible” and “try a new french manicure trend,” and to help us get there, we’re eyeing the new beauty products launching in 2024.

2024 already has a lot to offer as far as new innovations go. Whether that means mastering a new hack from TikTok, revamping your skin-care routine with all-new products, or making the switch to a minimalist routine once and for all, the possibilities are endless — as long as you have the right tools at your disposal. The collection of new beauty innovations this year is a healthy mix of hair, makeup, skin-care, and body-care products. Looking to give the “skinimalism” trend a try? Check out the many new vitamin C serums to come. Want to see if the hair-rollers hairstyle everyone keeps talking about works for you? You’ll want to stock up on shine-enhancing hair oils and volume-boosting shampoos and conditioners to get the look.

Still, the onslaught of new brands hitting the market can be a bit overwhelming, so to make finding your next product a smidge easier, we’ve asked editors to share the ones worth buying in 2024. Each month, we’ll be updating this guide to the year’s best hair, makeup, skin care, and fragrance launches, so make sure to bookmark this tab for future use. You can also browse through our favorite new beauty products of the month, below:

Now, without further ado, keep scrolling for the best new beauty products of 2024, according to our editors.